“My dad is not an ad-man. But he taught me everything I know about brand building.” |The Coverage

Brands are like people. To build one, ask yourself who’s the coolest person in your book? It’s got to be someone you want to hang out with and have hours and hours of conversations with. Once you identify his or … Continue reading “My dad is not an ad-man. But he taught me everything I know about brand building.” |The Coverage