Invoke spent more than RM800,000 on Facebook marketing but Barisan Nasional declined to reveal its spending. Using over a million different data sets accumulated over the space of a year through voter rolls, surveys and data taken from social media, Invoke managed to execute targeted marketing campaigns. Some 22 million of Malaysia’s 35 million population are on social media, while 88% of the population, aged between 25 and 34, access the Internet on a daily basis, making Malaysia one of the biggest Facebook markets in the world. While young Malaysians may have responded positively to Pakatan’s social media marketing, we can’t discount how they also sacrificed their own time and efforts to participate in the electoral process. Simply put, it was a tech revolution but it was also powered by the youths.

Read More > Pakatan won war on social media, says Invoke

Source : The Star